Uncharted Bourbon

River Aged. Adventure made.

Uncharted Bourbon needed a brand that reflected the adventurous spirit behind The Ingram Distillery's pioneering river-aging process. By developing a distinctive visual identity, packaging system, typography, and messaging, we created a brand that felt authentic, confident, and built for discovery.

Working across packaging, marketing, and launch materials, we crafted a cohesive creative system that honored the distillery's heritage while giving Uncharted a personality all its own. Every touchpoint was designed to stand out on the shelf while reinforcing the story that makes the bourbon unlike anything else.

The result was a memorable brand experience that introduced a new flagship bourbon with confidence, strengthened the growing Ingram Whiskey portfolio, and gave consumers a compelling reason to explore something different.